Social media that does the hard work for you.
SHADE is a social media management studio for small businesses in Northern Ireland. I'll run your socials for you, or teach you how to run them yourself.
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Hi, I'm Lyndsey.
I run SHADE for local businesses that know they should be showing up online, but don't have the time, the confidence or the plan to do it well.
What I do best is understand your business first, then turn that into content that gets in front of your customers. Your strategy, your content and your graphics all come from one place, so everything works together.
If you'd rather hold the reins yourself, I'll show you how. Either way, you'll know what's working and what to do next.
- Public relations graduate
- Level 4 qualification in social media and digital marketing
- Lecturer at Northern Regional College, teaching social media models across multiple Level 3 courses
- Module lead for social media marketing and content creation on a creative industries foundation degree
How I can help
Every package is personalised to your business and what it needs.
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Social media management
Content, posting, community and messages handled for you, so your socials keep working while you run your business.
Enquire -
Content creation
Photos, short-form video and reels made for your business and planned around your brand, so your feed looks consistent and keeps people watching.
Enquire -
Consultancy and training
Hands-on sessions that give you the skills to level up your platforms and manage them yourself.
Enquire -
Strategy and audits
A clear view of what's working, what isn't and what to fix first. Start with a Social Media Health Check.
See the Health Check -
Logos and graphics
Branding and post designs that look like you and hang together across every platform.
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How we'll work together
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Chat
We talk through your business, your customers and what you want social media to do for you.
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Plan
I put together a plan with clear priorities that fits your time and your budget.
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Do
I run it for you or coach you through it, and we review what's working as we go.
What clients say
Instagram insights for 17 Dec to 15 Jan, shared by Prestige Beauty Studio.
“A few simple tweaks to my social media based on the advice from Lyndsey over at @shade.smm has made my page grow significantly over the past week! Her business audits are invaluable!”
Prestige Beauty StudioInstagram and Facebook insights from a client account.
“The traffic & engagement on my social media platforms has increased significantly, this has in turn increased the number of bookings I have received.”
The Horseshoe Hut
“So if you're like me and you're not overly confident with social media, hand the reigns over to Lyndsey and let her do the hard work for you!! She's amazing!!”
L.D. Lashes
“The amazing Lyndsey over at Shade created them all for me and gave me some very insightful feedback into my page!”
Little Oaks Bookshop, on their new logo and graphics
“We're delighted with everything. The reels are so well edited and everything feels like our brand. Can't wait for the next month.”
Client, on content creation
“Just seen what you've scheduled there, love it you've really captured the branding beautifully.”
Client, on social media management
In their own words
Not sure where to start?
The Social Media Health Check is a full review of your Instagram and Facebook, with a SHADE Score out of 100, a competitor comparison and a 30-day action plan you can start on straight away.
Let's talk about your socials.
Tell me a little about your business and what you'd like help with. Email me or send a message on Instagram or Facebook, whichever is easiest, and I'll get back to you.